Moth Café is a conceptual branding project exploring the evocative power of vintage illustrations, specifically those featuring moths, in crafting a distinctive and memorable visual identity.

This project serves as a practical exercise in branding, demonstrating the potential of harmonizing modern aesthetics with a contemporary context.


CONCEPT & VISUAL IDENTITY
The café's identity is built upon a curated selection of vintage illustrations, primarily showcasing the beauty and mystery of moths.

The vintage illustrations, with their detailed linework and timeless charm, provide a rich visual language that resonates with a sense of history, craftsmanship, and quiet elegance.

The concept envisions a physical space that seamlessly blends modernist/industrial furniture with carefully chosen vintage touches, creating a unique and inviting atmosphere.


THE MOTH
A creature often associated with transformation, mystery, and nocturnal beauty, is the central symbol of the Moth Café.

It represents metamorphosis – the daily transition from day to night, the personal transformations that can occur over a shared meal or a quiet cup of coffee, and even the transformation of simple ingredients into culinary delights.