Fulbright is a United States Government Educational and Cultural Exchange Program that was created in 1946 and arrived in Brazil in 1957. It is administered by an international organization linked to the governments of Brazil and the USA: the Fulbright Commission.  

Its main objective is to expand understanding between the US and other countries. Throughout its existence, this program has awarded more than 370,000 scholarships, research and teaching to North American citizens and 150 other countries.


THE CHALLENGE
Despite being a large program and already having a brandbook, Fulbright Brasil's social networks did not reflect its visual identity and were not visually attractive to its followers.  Therefore, I was approached to solve this problem by creating templates and usage specifications for all of the program's social networks.  Also, it was requested the creation of a calendar and flyers for two publicity campaigns of the Program.