The theme "Memories and Democracy: LGBT+, Indigenous, and Quilombola People" is the inspiration for the activities of the 17th Museum Spring, offering opportunities for us to reflect on the construction of democracy by its agents.

It is by recognizing that democracy is built by many hands, that we associate the debate on the resumption of the construction of democracy with the participation of many of its agents who are still invisible or marginalized today.

In the context of a new government that promotes the reconstruction and union of Brazil, we want to encourage museums, holders and promoters of memory, culture, and the arts, to contribute to the recognition, valorization, and protagonism of LGBT+, Indigenous, and Quilombola people in the production of their own memories.

Where are these people in museums? What representative collections of their cultures do they preserve? How are they presented to society and how do museums contribute to their recognition and valorization? Who do museums listen to when dealing with LGBT+, Indigenous, and Quilombola people?

THE VISUAL IDENTITY

The visual developed by Ibram for the 17th Museum Spring had as a reference for the backgrounds the plurality and similarities of traits and graphics developed in indigenous and Afro-Brazilian ethno-art.

The colors used throughout the campaign were inspired by the LGBT+ flag (red, orange, yellow, green, blue, and purple), the traditional colors of the anti-racism struggle (red, yellow, green, blue, and black), and the plants commonly used as dye by various indigenous ethnicities (red/urucum, yellow/saffron, blue/jenipapo, and beige/tabotinga).

The campaign was built in such a way that it allows participating museums to appropriate and adapt the arts to their realities and needs, thus strengthening visual integration.